Monday, June 16, 2008

Fididel Chooses TargusInfo to Insure Ecommmerce Trust & Safety

Here's a press release from last week by Targusinfo that might be of interest.

Fididel Chooses TARGUSinfo to Accelerate Engagement Commerce Approvals

First real-time negotiation site chooses On-Demand Verification to confirm
transaction information

VIENNA, Va., June 9 /PRNewswire/ -- When it launched the first online
marketplace based on real-time negotiation of sales, Fididel wanted to
ensure that it was creating the safest environment possible for buyers and
sellers. Fididel has chosen TARGUSinfo to drive that assurance by providing
verification services for buyer contact information.

"Fididel made up-front investments to develop proper trust and
capabilities so we could get it right from Day One, not Day Two," said
Fididel CEO Hal Wendel. "TARGUSinfo offers exceptional real-time coverage
of accurate consumer contact information. It's a key piece of approving
transactions quickly and ensuring buyer and seller satisfaction while
keeping fraud at a minimum."

Fididel fills a gap in the ecommerce market by moving the online buying
experience from an "auction" or "fixed price" transaction to real-time
negotiation, a universally accepted way to buy and sell products in any
real-world marketplace. Fididel launched on May 5 with more than 50,000
consumer products for sale.

On-Demand Verification(SM) services from TARGUSinfo confirm the
accuracy of consumer and business name, address and phone-number
information -- and the relationship between those three pieces of data --
at the instant it is submitted. TARGUSinfo customers have used this
quicker, more cost-effective decision making to release more revenue and
increase productivity.

On-Demand Verification services help retailers to instantly verify the
millions of transactions incorrectly red-flagged by their approval systems
as high-risk orders to suspend for review. With TARGUSinfo services,
retailers reduce false positives that cost billions in lost sales and
customer loyalty.

"From the start, Fididel has brought to the market an impressive
combination of an innovative buying experience and best practices to
deliver this experience effectively at any scale," said Joy Nemitz,
TARGUSinfo SVP of Market Development. "TARGUSinfo is proud to help Fididel
make the on-demand approval decisions that keep buyers and sellers engaged
in its ecommerce environment."

About Fididel

Fididel is revolutionizing ecommerce through the power of "real-time
negotiation," giving buyers and sellers the immediate satisfaction of
negotiating the purchase price and closing the deal in real time. It's the
first online marketplace that reflects the commerce and communication found
in any street market worldwide -- the thrill of negotiation to secure the
best deal. Fididel is headquartered in San Jose, CA. More information may
be found at http://www.fididel.com.

About TARGUSinfo

On-Demand Information(SM) services from TARGUSinfo provide unique
identification, verification, qualification and location solutions that
enable retailers, call-center operators, Web-based marketers, communication
service providers and others to dramatically increase the quality of their
services and the effectiveness of their marketing. A privately held
company, TARGUSinfo is headquartered in Vienna, Va. For more information,
visit http://www.TARGUSinfo.com. Sphere: Related Content

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